You can use our website without divulging any personally identifiable information. Our website does not collect personally identifiable information about individuals except when such individuals specifically provide such information on a voluntary basis, such as when registering at our website, requesting a brochure or video, or making a reservation. Martha’s Bike rentals uses such identifiable information collected to continually improve the content of the website and to offer our customers products and services that best meet your preferences and desires. We may also use the personal data you supply to provide you with information about new products and services, or about offers that we believe may be of particular interest to you. As explained below, you may opt out of this service at any time.
We do not currently sell our customers’ e-mail addresses to third parties. We may share your e-mail address with third parties engaged by us to deliver brochures, videos, and information about product promotions, news and other travel-related matters on our behalf.
In addition to personal information, Martha’s Bike rentals may also gather and use information that is collected through “traffic data” and may involve the use of “cookies”, “IP addresses”, “pixel tags”, or other numeric codes used to identify a computer or monitor how or when a user accesses the website or e-mail communications. Martha’s Bicycle rentals uses such information to continually improve the content of the website and to offer products and services that best meet your preferences and desires by sharing information about new products and services, or making offers that we believe may be of particular interest to you. We may also use technologies, such as our own cookies, to provide you with personalized online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here. If you would prefer not to receive cookies, most web browsers offer menu options allowing you to disable them.
We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative at www.networkadvertising.org/choices.
Effective as of April 2, 2015.